Tribal Marketing is a fabulous process for any entrepreneur wanting to hone in on their most ideal clients.

In my experience, most business coaching programmes give focus to identifying your ideal client. However, this focus is usually placed on a demographic you want to serve. eg. women entrepreneurs, women over 50, women under 50, mothers, corporate women etc.

Tribal Marketing focuses on the psychographic you are designed to serve. Knowing this enables you to leverage the natural laws of attraction to greatest effect. It enables you to claim a very specific niche in the market.

The promise of Tribal Marketing

The promise of Tribal Marketing is to help you to identify the one square inch in the market place where you have a truly unique offering to make. In other words, you can dig that inch a mile deep in the process of expressing your unique expertise!

Tribal Marketing is the intellectual property of Jeffrey Van Dyk, which I am trained in and licensed to offer. Having said that, I trained in this process 6 years ago and have now combined it with other processes. Unique presentations evolve over time.

The Law of Attraction

We each have a core wound. It’s our personal version of the “I’m not good enough” story. According to Tribal Marketing, your ideal clients will share a core wound with you. This does not mean their life experiences are the same, although there may be common themes. Knowing the features and feelings associated with your core wound, enables connection with your ideal clients. The Law of Attraction is energetic. When your words match your energy, YOUR clients resonate.

Tribal Marketing helps you to:

• Understand your Life PhD
• Clarify your niche
• Understand the difference between the public problem for your tribe, their private problem and their unknown problem, which dictates the transformation you deliver
• Gain insight into the core wounds that drive the hunger of your tribe and the point at which they become ready to buy your services
• Learn how to design an offer that is unique and contains the best of your trainings, life wisdom and professional experience
• Feel confident, having found your true value.

My unique offer

I now combine what I’ve learned about Tribal Marketing over the 6 years I’ve used the process with Human Design. Your Human Design chart gives additional information about your unique brand and message. I am also able to help clients develop a unique personal brand with my Essence Palette colour and style work.

My ideal clients are conscious and competent professional women with a background of feeling unheard and/or undervalued. I help them to connect to their innate power and unique gifts so they can step forward into leadership positions in their professions or to create a more powerful brand for a self employed business. If this is you, I’d love to help. Your magic is needed!